Only 2 client spots available per month.
Your business isn't diy anymore –
your branding shouldn't be either
We’re a boutique branding studio crafting intentional, story-driven design for creative entrepreneurs ready to move beyond DIY and build a brand identity that truly reflects their business.
Your business isn't
diy anymore –
your branding
shouldn't be either
You've outg
the canva phase
A DIY logo might have worked in the early days, but now it feels out of step with the vision you’re chasing. You’re ready for a brand refresh—something intentional, refined, and aligned with the creative entrepreneur you’ve become.
It’s time to attract clients who recognize your value, trust your expertise, and feel magnetized by your presence.
Your work deserves a custom brand identity that evolves with you, elevates your business, and tells your story with intention.
brand design
outgrown
brand design
Your brand shouldn’t hold you back from the business you’re becoming. A DIY logo might have worked in the early days, but now it feels out of step with the vision you’re chasing.
It’s time to magnetize the clients you’ve been dreaming of. Clients who instantly recognize your value and trust your expertise.
Your work deserves a brand that evolves with you, elevates you, and tells your story with intention.
Where Strategy meets
Design is more than aesthetics—it’s your brand’s first conversation with the world. At its best, it feels like alignment: intentional, intuitive, and unmistakably yours.
At The Art of Storytelling, we blend brand strategy and design to craft story-driven visual identities that resonate deeply with your ideal clients. Every element is guided by purpose, rooted in strategy, and designed to feel like you.
This is strategic, story-led branding for creative entrepreneurs ready to be seen, remembered, and confidently attract the clients they’ve been dreaming of—whether you’re starting fresh, stepping into a new chapter, or scaling with intention.
marketing
marketing
Design is more than aesthetics; it’s your brand’s first conversation with the world. At its best, it feels like alignment—intentional, intuitive, and unmistakably yours.
At The Art of Storytelling, we blend strategy with soul to craft visual identities that resonate deeply with your ideal client. Every detail is considered, every choice has purpose.
This is collaborative, story-led design for creative founders ready to be seen, remembered, and positioned to attract the clients they’ve been dreaming of, whether you’re starting fresh, stepping into a new chapter, or scaling with confidence.
storytelling
from diy to design
that magnetizes
magnetizes
diy
Beauty captures attention, but strategy creates connection. When design aligns with your story, it becomes magnetic.
Your visuals tell a story, one that should feel as elevated and intentional as the business you’ve built. Here’s what happens when design finally meets direction.
book a discovery call
Your visuals tell a story, one that should feel as elevated and intentional as the business you’ve built. Here’s what happens when design finally meets direction.
Beauty captures attention, but strategy creates connection. When design aligns with your story, it becomes magnetic.
Choose your experience
Choose your experience
the
minimalist
For the founder who’s ready to refine, not reinvent.
The Minimalist is a focused brand refresh designed to bring clarity and cohesion to your visual identity. We’ll refine your existing direction into something more intentional — something that finally feels aligned to your brand.
allow a timeline of 1-2 weeks
Allow a timeline of 1-2 Weeks
For the founder who’s ready to refine, not reinvent.
The Minimalist is a focused brand refresh designed to bring clarity and cohesion to your visual identity. We’ll refine your existing direction into something more intentional — something that finally feels aligned to your brand.
let's work together
Brand Refresh Intensive
brand refresh intensive
included
- 1:1 Service
- Moodboard
- Color Palette
- 2 Logo Variations
- Font Pairings
- 1-Page Brand Style Guide
- 1 Revision
- 1:1 Service
- Moodboard
- Color Palette
- 2 Logo Variations
- Font Pairings
- 1-Page Brand Style Guide
- 1 Revision
investment
The Minimalist is a $1,200 investment.
To reserve your spot, a non-refundable 20% retainer fee is required. The remaining balance is due before your final logo files are delivered.
the process
Intentional design begins with connection. Before we dive in, we’ll start with a discovery call to get to know each other, chat about your vision, and make sure we’re the right fit. If it feels aligned on both sides, I’ll send over your proposal, contract, and invoice for the 20% retainer to officially reserve your spot and schedule your onboarding.
From there, the creative journey begins. You’ll receive a thoughtful brand questionnaire, and we’ll kick things off with an onboarding call to uncover the heart of your business — your values, your voice, and what sets you apart.
Next, I’ll begin refining your existing brand elements to bring clarity, cohesion, and a sense of elevated simplicity to your visuals. This may include subtle updates to your color palette, typography, and logo marks to create a more aligned and polished identity. You’ll have one round of revisions to ensure every detail feels right.
Once finalized, you’ll receive a one-page Brand Style Guide, two refined logo variations, and curated font pairings — everything you need to move forward with a cohesive, refreshed brand that feels unmistakably you.
the
maximalist
For the founder who’s ready to go all in.
The Maximalist is an immersive branding experience that combines strategy and storytelling to create a brand that doesn’t just look beautiful — it connects. We’ll uncover the heart of your brand, build a visual system that reflects it, and ensure every detail aligns with your larger vision.
allow a timeline of 3-4 weeks
Allow a timeline of 3-4 Weeks
For the founder who’s ready to go all in.
The Maximalist is an immersive branding experience that combines strategy and storytelling to create a brand that doesn’t just look beautiful — it connects. We’ll uncover the heart of your brand, build a visual system that reflects it, and ensure every detail aligns with your larger vision.
Full Brand Identity Design
full brand identity design
included
- 1:1 Service
- Creative & Strategic Direction
- Complete Logo Suite
- Color Palette
- Font System
- Complete Brand Guidelines
- 2 Revisions
- Social Media Assets (profile image, highlight covers, templates, strategy support)
- Collateral Design (email signature, podcast cover, flyer, guide, merch, etc.)
- Social Media Assets (profile image, highlight covers, templates, strategy support)
- Collateral Design (email signature, podcast cover, flyer, guide, merch, etc.)
- 1:1 Service
- Creative & Strategic Direction
- Complete Logo Suite
- Color Palette
- Font System
- Complete Brand Guidelines
- 2 Revisions
investment
The Maximalist starts at $3,200, with custom pricing based on the scope and creative direction of your project.
To reserve your spot and schedule your onboarding call, a non-refundable 20% retainer fee is required. The remaining balance is split into two equal payments—one due at the start of our project, and the final payment due before your final logo files and content are delivered.
the process
Intentional design begins with connection. Before we dive in, we’ll start with a discovery call to get to know each other, chat about your vision, and make sure we’re the right fit. If it feels aligned on both sides, I’ll send over your proposal, contract, and invoice for the 20% retainer to officially reserve your spot and schedule your onboarding.
From there, the creative journey begins. You’ll receive a thoughtful brand questionnaire and we’ll kick things off with an onboarding call to uncover the heart of your business, a.k.a. your values, your voice, and what sets you apart.
Next, I’ll craft two options for a creative direction that captures your essence, including a mood board, color palette, and curated typography. Once we’re aligned, I’ll move into designing your full brand suite: your primary logo, alternates, submarks, and custom brand elements if applicable. You’ll have two opportunities for refinement to ensure everything feels just right.
To wrap, you’ll receive a comprehensive Brand Guidelines document and all your final files, ready to share your brand with clarity and confidence.
For the founder who’s ready to elevate their online presence.
The Website is a fully customized Showit design that transforms your brand into a digital experience — one that’s beautiful, strategic, and built to connect. Together, we’ll craft a site that feels like home for your business: intentional, intuitive, and distinctly yours from first click to final scroll.
allow a timeline of at least 8 weeks
the
website
Allow a timeline of at least 8 weeks
For the founder who’s ready to elevate their online presence.
The Website is a fully customized Showit design that transforms your brand into a digital experience — one that’s beautiful, strategic, and built to connect. Together, we’ll craft a site that feels like home for your business: intentional, intuitive, and distinctly yours from first click to final scroll.
custom web design
custom web design
included
- Additional Pages
- Foundational SEO Setup
- Copywriting Support
- Blog Design
- Additional Pages
- Foundational SEO Setup
- Copywriting Support
- Blog Design
- 1:1 Service
- Coming Soon Landing Page
- Custom Showit Website Design (up to 5 pages)
- Responsive Design for Desktop & Mobile
- 1:1 Support with Launch and Tutorial/Test Run of Site
- 1:1 Service
- Coming Soon Landing Page
- Custom Showit Website Design (up to 5 pages)
- Responsive Design for Desktop & Mobile
- 1:1 Support with Launch and Tutorial/Test Run of Site
investment
- The first is due at your onboarding call
- The second, four weeks into the project
- And the final payment before your website is delivered
If you're pairing your site with a custom branding package, you'll receive a 20% discount because we believe that thoughtful design works best when it’s cohesive from the start.
This is a high-touch, collaborative experience built with intention, designed to last.
Website design begins at $5,200 and varies based on the scope and complexity of your needs.
To reserve your spot, a 20% retainer fee is required. The remaining balance will be split into three equal payments:
the process
We’ll start with a discovery call to make sure this project is the right fit. If it feels aligned, I’ll send over your proposal, contract, and invoice for the 20% retainer to officially reserve your spot and schedule your onboarding call.
Once booked, you’ll receive a website questionnaire to gather key details, and we’ll meet for a deep-dive onboarding call to map out your vision, functionality needs, and goals. At this stage, you’ll provide all brand collateral including logo files, typography, and brand guidelines. If you don’t already have a domain, we’ll secure one together before the design process begins.
Then, I’ll begin building your site from the ground up, starting with a strategic wireframe to map the flow and structure of your pages. Around the four-week mark, we’ll review the design direction together and make any needed revisions.
Your final website will be delivered 4 weeks later, complete with mobile responsiveness and a beautiful, functional design tailored to your brand. The full process typically takes 8 weeks.
from
stories
brands
Working with The Art of Storytelling has been a wonderful experience! Madison takes the time to truly understand the vision and mission of your company and brings it to life in a way that feels both authentic and impactful. She takes the stress out of the entire process and listens carefully to feedback, making the journey seamless and fun. I highly recommend The Art of Storytelling for all things branding and can't wait to work with them on future endeavors!
— Allie W., Founder
Revel Fragrances
We used Madison with The Art of Storytelling to help our real estate company with branding and she did absolutely amazing! Madison took the time to understand not only our business, but what message we were trying to portray through our logos and designs that resonated the most with out clients. She came back with different options to choose from with different color schemes so we could visualize all of her ideas. Madison was always quick to respond and was always open to make changes when needed. All in all, we got the perfect branding material from Madison. I would highly recommend using Madison and The Art of Storytelling if you plan to invest in your business's image and work with someone who is extremely talented at what they do!
— Justin M., Founder
Highland Homebuyers
real
real
this is your moment
and
to be
Remembered
You're building something meaningful and it deserves to be expressed with clarity, beauty, and intention. Through collaborative, story-led design, we’ll bring your brand to life in a way that feels deeply aligned and distinctly you.
Ready to Be Seen and Remembered?
Book A Discovery Call
